The power of habit. Charles Duhigg. 2012. Random House. 371 pp.
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In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
- Explores the science behind habits and their impact on individual and organizational behavior.
- Duhigg delves into the habit loop—cue, routine, reward—and explains how understanding and manipulating this loop can lead to positive habit formation or transformation.
- Through real-life examples and case studies, the book illustrates how habits shape our lives and provides insights on how individuals and organizations can harness the power of habits for personal and professional success
All our life, so far as it has definite form, is but a mass of habits.
William James. 1892.
I tell my soldiers all the time, there's nothing you can't do if you get the habits right.
Major of the U.S. Army.
I. THE HABITS OF INDIVIDUALS
1. How Habits Work. Cue. Routine. Reward. Febreze. Patient E.P.
2. How to Create New Habits. Trigger: cue. Change routine. Reward: keep it. Identify that craving.
3. Why Transformation Occurs. Belief. Alcoholics Anonymous. Cincinnati Bengals.
II. THE HABITS OF ORGANIZATIONS
4. Which Habits Matter Most. ALCOA. Paul O'Neill.
5. When Willpower Becomes Automatic.
6. How Leaders Create Habits.
7. When Companies Manipulate Habits.
III. THE HABITS OF SOCIETIES
8. How Movements Happen.
9. Are We Responsible for Our Habits?
